West Virginia State Students Honored for Public Relations Work for Local Business
6/20/2014
Contact: Kimberly Osborne
(304) 766-3363
kosborne@wvstateu.edu
June 20, 2014
FOR IMMEDIATE RELEASE
West Virginia State Students Honored for Public Relations Work for Local Business
INSTITUTE, W.Va. – West Virginia State University’s (WVSU) Charles R. Byrd Chapter of the Public Relations Student Society of America (PRSSA) and its student operated public relations firm Tower Communications recently won top honors in the West Virginia Chapter of the Public Relations Society of America statewide Crystal Awards program.
WVSU’s PRSSA group and Tower Communications received the Crystal Award for the Best in Special Events (less than seven days) category for the grand opening of Massage Envy Spa. The PRSSA group and Tower Communications developed the marketing plan for the spa’s grand opening, scheduled the event with a guest speaker and developed strategies to promote the event.
In addition, WVSU’s PRSSA group and Tower Communications received an honorable mention award for a promotional video developed for the Kanawha Kordsmen. The finished product included interviews, performances and re-enactments in order to make the viewer aware of services available as well as how to become a member of the all men’s chorus.
In addition to the students’ award winning work, WVSU Communications Professor Dr. Tee Ford-Ahmed was honored with the Dr. Hal Shaver, APR Public Relations Educator of the Year Award.
Established as one of the first nationally-affiliated student-operated public relations firms in 2006, Tower Communications is the public relations firm of the WVSU Charles R. Byrd Chapter of the Public Relations Student Society of America.
Since its inception the student-run group has serviced contracts totaling over $100,000. All of the work of Tower Communications is developed and implemented by WVSU students. This includes proposal preparation/presentation, implementation and final evaluative reports to clients.
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West Virginia State University is a public, land grant, historically black university, which has evolved into a fully accessible, racially integrated, and multi-generational institution, located in Institute, W.Va. As a “living laboratory of human relations,” the university is a community of students, staff, and faculty committed to academic growth, service, and preservation of the racial and cultural diversity of the institution. Its mission is to meet the higher education and economic development needs of the state and region through innovative teaching and applied research.
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