West Virginia State University

Agricultural Research & Extension Communications

Welcome to AgRE Communications!

WVSU Agricultural Research and Extension (AgRE) Communications is crucial in sharing important information about WVSU Extension programs, innovative agricultural technologies and research discoveries through written publications and digital media.

As the primary voice for Agricultural Research and Extension audiences, the department focuses on ensuring that its information is easily accessible, accurate and up to date; this helps raise awareness of WVSU Extension programs and provides valuable support to farmers, producers and industry professionals in making well-informed decisions to enhance their agricultural activities.

The department’s contribution is vital in promoting WVSU Agricultural Research and Extension projects funded by the USDA National Institute of Food and Agriculture. By closely collaborating with these projects, the department ensures that research findings are effectively communicated to all stakeholders. This support is crucial for the success of research projects and ultimately benefits the agricultural community and the public.

Meet the Team

Let us invite you to meet the dedicated team behind the department. We are committed to delivering timely and impactful information that supports the success of our agricultural community and stakeholders.

Services

Strategic Marketing & Planning

We provide strategic communications and marketing planning services to help promote new ideas and programs. From developing a value proposition to better communicate your intent to writing a mission and vision statement, verifying your choice of audiences, or establishing a department-wide voice, our strategic expertise and knowledge of tools and deliverables will help you communicate effectively and promote your programs and ideas with impact.

Brand & Graphic Identity

All content created by a WVSU Research & Development Corporation entity is subject to the rules and regulations outlined in the WVSU Brand & Graphic Identity Manual. The manual discusses the rules and regulations regarding University logos, color schemes and typefaces and the appropriate use of the Stinger mascot symbol, University seal and other elements of the WVSU brand.

Graphic Design

From brochures to posters to logos to digital images for social media, we offer complete graphic design support for your project needs. Jobs are completed on a request basis using professional-grade design software.

Logo Usage

We are happy to provide you or one of our partners with a logo for promotional purposes. Because different media require different file types, we ask that you use our Logo Usage Request form. This form will help ensure you get the appropriate file.

Social Media

When you consult with us, we can determine whether social media will work for you, help you establish a presence, choose a platform, and strategize to ensure consistency and relevance of content.

Media Relations & News Services

Our department offers complete media relations services, including writing and distributing press releases, coordinating media coverage for events and working with staff to prepare for interviews.

Photography

We have digital photography equipment and can provide photographic support upon request. In addition, the University also has a full-time Photographic Service Manager whose services include professional headshots, event coverage and project-specific photography needs.

Videography

We offer video production and editing services such as promotional materials for your programs, how-to videos, and instructional content.

Printing Services

The University’s Office of Printing Services supports the educational objectives of the University by enhancing the institutional image through high-quality digital printing. Advanced computerized equipment makes producing superior-quality products, such as brochures, booklets, displays, and more, possible.

Promo Items & Displays

We are happy to help you choose promotional and giveaway items for your program or event and develop displays for use at events. We have worked with several vendors in this capacity and can help you choose the right materials.

What’s next?

Please connect with us on Facebook and Instagram. Email the Director of Communications to learn more about what WVSU Agricultural Research and Extension Communications can do for you.

Our Team

Alisha Jarrett, M.A.
Alisha Jarrett, M.A.
Writer/Editor
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