Social Media
Description of Service
An organizational presence or participation on social media sites includes:
- Media sites established by the organization are in organization-owned domains.
- Accounts on external sites such as Facebook, LinkedIn, etc., on behalf of the organization.
- Personal accounts on external sites that are approved for use or participation by organization employees as part of their job duties.
- Larger organizational entities like WVSU Extension Service have established presences on social media platforms like Facebook and Instagram.
Procedure
Social media can be valuable for audience reach and engagement, but it is only suitable for some departments, offices or projects. Before submitting a social media project request, please review the WVSU Social Media Guidelines & Procedures and the Social Media Quick Guide to determine if your project idea merits establishing an account.
As a University-related entity, all social media activity is subject to University guidelines. If you determine that social media is an appropriate avenue for your project, consult the Department of AgRE Communications via email to begin discussions and ensure the page is set up according to University guidelines.
Additionally, at least one staff member beyond the requesting person must have login credentials to any established account; this can be a direct supervisor, a colleague on your team, or a member of the Department of AgRE Communications. This is to ensure that if an account manager leaves the organization, the account can still be accessed.
By consulting with the Department of AgRE Communications, we can determine whether social media will work for you establish a presence on which platform(s), and strategize to ensure consistency and relevance of content. Contact the Director of Communications with your idea to begin planning your social media strategy.
Extension Social Media Posts
Agricultural Research and Extension Communications wants to help you promote our organization’s successes. Please fill out the form at the link below to work with the Communications team to promote your upcoming event, share news from your area, etc.
Timeline
When submitting the Social Media Post Request Form, please allow a minimum of five business days from the current date for graphic production/post-scheduling.