Dept. of Communications - Research & Public Service | West Virginia State University

Communication innovation.

We specialize in a variety of platforms for information sharing, including print, video, online and outdoor media. Our work has been honored with a Hermes Creative Award and a Crystal Award from the Public Relations Society of America and been featured in marketing toolkits developed by the Extension Committee on Organization and Policy (ECOP) and the West Virginia Farmers Market Association. Our innovative methods have been well received at national conferences and highlighted in an upcoming edition of the Journal of Extension.

Our team is actively involved in the land-grant system at the national level, including the Association of Research Directors and the Association of Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, as well as leadership roles with the Association of Extension Administrators and the Southern Regional Program Leadership Network.
 
Check out a few of our recent projects.


EM_spring-summer14_WEB-cvr.jpgExtension Matters Magazine

This biannual publication offers lifestyle information to help you live a better life. Our Extension educators share research-based, tip-style stories on everything from gardening to health and fitness. With our most recent edition, we teamed with the West Virginia Region of the American Red Cross for "The Safety Issue," helping West Virginians to be informed, educated and safe when disaster strikes. Past incarnations of the Extension Matters platform included a podcast program and over 50 episodes of a news and lifestyle television series which aired throughout the state.

Read our latest issue.

 

Research Reporter Magazine

WVSU is one of three research institutions in the state of West Virginia. With the annual WVSU Research Reporter, we share information from our campus-wide research program, including our Agricultural and Environmental Research Station, the land-grant research arm of WVSU.

Read our latest issue.

 

"Extending Knowledge, Changing Lives" Awareness Campaign

Developed in conjunction with ECOP, this campaign message was based on nationwide research that identified key factors in brand awareness of the Cooperative Extension System at national and local levels. Our take on the theme is featured in the ECOP marketing toolkit for the campaign.

Print Ads | Banners


"Farming. It's So Citified." Marketing Campaign

Our work with the West Virginia Urban Agriculture Conference led to the development of an innovative, character-based social media marketing campaign. Our "spokes-chicken," Chicken Stu, became the face of the conference, tweeting (or, rather, clucking) his journey from the barnyard to the city to learn about urban agriculture. This project blended print, video and social media in an integrated marketing communication strategy. This project has been presented at regional and national conferences and will be featured in an upcoming edition of the Journal of Extension.

Promotional GraphicsFacebook | Twitter | YouTube


Extension 100 Years Celebration

The Cooperative Extension System turned 100 in 2014, and we were part of the marketing and communications planning for the celebration. In addition to participating in a "100 Days, 100 Tweets" event, we designed postcard-style print materials and a comprehensive timeline piece in a cross-fold format.

Postcard | Timeline
 
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