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Course Descriptions - Graduate Program in Media Studies

Media Studies Graduate Course Descriptions (all courses are 3 credits unless otherwise noted)

MS-500 - Media Design - A foundation course in the study and application of media aesthetic principles to visual media, utilizing digital imaging and manipulation technologies and software. Students will analyze and develop digital presentations containing graphics and text based on the principles of effective visual design for several screen formats. Theory will be integrated into practice through several guided projects, culminating in a major media design project published to CD, DVD and the web. P: Admission to the Media Studies graduate program or permission of the instructor.

MS 501 - Critical Approaches to Media Studies – In this critical studies course, students will learn how to apply quantitative and qualitative analytical tools to mass-mediated texts as they look for embedded cultural and political meaning within our media. Students will learn critical theory and apply that theory as they deconstruct the media products they confront on a daily basis. Students will uncover embedded messages in broadcast news and advertising, print articles and advertising, film, television shows and web sites. Prerequisite: Admission to the Media Studies graduate program or permission of the instructor.

MS 502 – Graduate Research and WritingAn entry-level graduate course designed to familiarize students with the basic tools and techniques to do acceptable graduate work. Emphasis will be given to critical methods of research, study, and writing. Required in the first year of graduate work in the Media Studies program. PREREQUISITE: Admission to the Media Studies graduate program or permission of the instructor.

MS 505 - Media Research - Introduction to quantitative and qualitative research procedures used in the social sciences and communications studies. Methods include experimental design, surveying, sampling, content and narrative analysis, as well as focus groups and interviewing techniques. Prerequisite: Admission to the Media Studies Graduate program or permission of the instructor.

MS 510 – Digital Graphic Design - This course is designed to provide students with a comprehensive understanding of visual expression as a means of communicating information, and the technical skills to digitally translate information into visual communication. Emphasis is placed on the development of strong conceptual design skills, understanding the history and development of creative applications of technology, and the mastery of technical information to facilitate effective messages. Prerequisite: MS 500 or permission of the instructor. (Note: Students are expected to have a working knowledge of basic design principles and to be familiar with the Windows 95/98/2000 interface.)

MS 515 - Public Relations Theory & Practice - This course will examine the application of communication, social, and behavioral science theory and research techniques in the overall planning, programming, implementation, and analysis and evaluation of public relations programs and campaigns. Emphasis will be placed on the identification and analysis of strategies as they are used and affect profit as well as non-profit organizations. Prerequisite: MS 505.

MS 525 - Mass Communications Theory – Students will learn about the structure, content, process and effects of communication, the contributions of other disciplines and barriers to effective communication. Students will explore the vibrant relationship between theory building, research, and knowledge. Students will examine key theories in detail, considering their relationships with other theories and the insight they provide into human communication. Prerequisite: Admission to the Media Studies graduate program or permission of the instructor.

MS 541 – Digital Video Production – This course will focus on narrative project conceptualization, scripting, storyboarding, production, and postproduction utilizing digital video strategies, technology and software. Students, through individual projects, will apply narrative and media aesthetic principles in the production of a series of structured digital projects, culminating in a major narrative project. P: MS 500 or permission of the instructor.

MS 543 - Animation Production - This class consists of screenings, lectures and a series of projects that will introduce the student to animation production for film and video. The course focuses on the concepts, techniques, and processes of producing an image as well as surveying the history of the art form, international trends and recent developments in the industry. Prerequisite: MS 541

MS 548 – Screenwriting – This course is designed as a theoretical as well as practical approach to learning the art and craft of screenwriting. Students will study exemplary film through existing screenplays (on reserve), watch and analyze appropriate film works and find the commonalities of traditional writing styles/techniques as they relate to screenwriting while learning the specific technical aspects of writing for the screen. P: Admission to the Media Studies graduate program or permission of the instructor.

MS 560 – Writing for Media Prereq site: Admission to the Media Studies Graduate program or permission of the instructor.ui

MS 561 - Media Law and Regulation – Students will learn the legal structure of radio, television, cable, satellite, Internet and other new media forms. Issues to be addressed include intellectual property laws, copyright, Internet regulations, First Amendment legislation and FCC law. Prerequisite: Admission to the Media Studies Graduate program or permission of the instructor.

MS 565 - Producer's Seminar - A theoretical and practical study of the art and craft of the film/video producer. The student will become familiar with the role of the producer and what function he/she performs in the various visual, audio, and multimedia production formats. Lectures, readings, guest visits, and assignments will address the producer's role in feature and short narrative, documentary, commercial, industrial, educational and "art" film and video making. Radio (commercial and public) as well as music production will also be included. Prerequisite: Admission to the Media Studies Graduate program or permission of the instructor.

MS 570 – Theories of Visual Communication – This course is a critical, philosophical, and historical exploration of images as the objects of visual communication. Broadly defined to include still and moving images, graphic design, typography, and also visual phenomenon such as fashion, professional and political posture and interaction, visual communication is rooted in basic principles of perception and visual interpretation. Exploring various theories about the structures and uses of visual communication, students will also critically investigate how the social world is constructed, represented and contested in visual discourse. Prerequisite: Admission to the Media Studies graduate program or permission of the instructor.

MS 580 - International Communications - Analysis and comparison of print and electronic communications systems among nations and cultures; barriers and stimuli to international communications; mass media and its influence and effect on national development. Prerequisite: MS 505

MS-600 - 3D Design - This class is a workshop in 3D computer animation production. The class will consist of screenings, lectures, and hands-on projects designed to provide an overview of the history, practices, and aesthetics of computer generated images (CGI). While the primary focus of the course is 3D computer animation, the couse will also introduce students to a variety of software packages for editing, titling, image processing, audio processing, 2D animation and compositing. Prerequisite: MS 500

MS-610 - Multimedia and Cyberspace Design - An advanced class requiring students to create multimedia and cyber-communication projects. Authoring, video and sound editing computer applications, as well as cyberspace idiosyncratic file transfer and programming languages are emphasized and used, such as Director, Authorware, Adobe Premiere, Adobe AfterEffects, Sound Edit 16, HTML, etc. Prerequisite: MS 500

MS 630 – Music Technology and Sound Design - Essential concepts of post-production sound design and electronic music, including use of DAT recorders, MIDI software, track splitting, sampling and digitizing basics, overview of digital editing tools, editing, processing, mixing techniques, microphone placement and selection. All forms of delivery formats will be examined, including broadcast, film, Web and CD-ROM. Prerequisite:

MS 635 – Race, Gender and Media - This course will examine and analyze the role played by the U.S. mass media (newspapers, magazines, film, radio, and television) in establishing, facilitating and confronting the social constructs of race, gender and ethnicity. The primary focus of the course is on contemporary media; however they will be examined within their historical context. P: MS 501 or permission of the instructor.

MS 640 - Interactive Media – This course will focus on the theory and practice of designing, recording, and editing still and motion images and text in interactive/nonlinear formats. Students will read and report on pertinent theory and apply it in the production of interactive media exercises, culminating in a major digital interactive media project. Theory will be put into practice utilizing digital technology and software. Prerequisite: MS 500 or permission of the instructor.

MS 645 – Film Theory – This course will examine various theoretical approaches to viewing, analyzing, producing, and writing about film. Students will read and discuss theories about the language of film; narrative, dramatic, and descriptive strategies; the representation of a reality; the medium of film – image and sound in motion; film artists; genres and conventions, especially in relation to postmodernism; the psychology of the spectator; economic and industrial factors in film production; social and ideological subtexts; and nonlinear approaches to narrative and filmmaking, such as hypertext. Readings will include a range of primary texts on film and narrative theory. In-class screenings will allow students to apply various theories to a variety of films. Prerequisite: Admission to the Media Studies graduate program or permission of the instructor.

MS 655–Film History–Motion picture films have a history of approximately 115 years. We may most broadly divide the films produced in this time-frame into three types: narrative, nonfiction—including documentary—and experimental. This course will provide an examination of exemplary films, directors, styles, genres, movements, studios, national cinemas, technologies as well as historical, cultural, economical, and political contexts of the films studied. This course is designed to provide Media Studies graduate students with an adequate foundation in narrative, documentary, and experimental film history, directors, styles, etc. This foundation will prepare them to successfully research, plan, and implement their theses/projects, the culmination of each one’s Masters degree.

Instruction and learning will be accomplished through the screening and discussion of films, and the reading and discussion of published articles and portions of books. A few selected films will be screened in class, with the majority of them screened out of class via whatever source media the students decide to access. This out-of-course access is the responsibility of the students. Prerequisite: MS 500, MS 501, and MS 502; or permission of the instructor and graduate program coordinator.

MS 660 - Desktop Publishing - Application of computers in journalism and public relations, with an emphasis on the functionality of desktop publishing applications, layout and design as applied to newspapers, magazines and other printed materials. Prerequisite: MS 510 or permission of the instructor.

MS 670 - Seminar: The Information Society – Students will study the influence of modern mass media (press, broadcast, Internet, film, etc.) and its related industries and how they define and shape public concerns and perceptions about major social issues. In addition, students will examine the relationship between popular culture and broader questions of economic, community, and social politics. Students will take responsibility for presenting much of the material to be discussed in this class. Prerequisite: MS 501 or permission of the Instructor.

MS 675-676 Seminar. 1-3; 1-3 hrs. Areas of study not normally covered in other courses. Topics vary from semester to semester. Prerequisite: Permission of the Instructor.

MS 677-678 Special Topics. 1-3; 1-3 hrs. Areas of study not normally covered in other courses. Topics vary from semester to semester. Prerequisite: Permission of the Instructor.

MS 695 - Media Systems Management - This course applies management principles and practices to the effective organization of different media agencies, firms, and/or systems, including broadcast stations, cable systems, public relations agencies, etc. Current research and models in telecommunications administration, economic planning and control, merchandising and positioning, sales and advertising will be reviewed as well as case studies and current problems in research, planning, operations, administration, and evaluation. Prerequisite: Completion of 15 credits in Media Studies M.A. program.

MS 696 – Independent Research in Media Studies 1-3 hrs. Prerequisite: Permission of the Instructor.

MS 697 – Directed Readings in Media Studies 1-3 hours. Prerequisite: Permission of the Instructor.

MS 698-699 – Media Studies Thesis/Project I & II 1-6 hrs. Prerequisite: Permission of Graduate Advisor.

*Note: Courses in italics have not been approved as of 12/31/04

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